Hello! My name is Lukas Brza and I am a product designer specializating in industrial and packaging design. I built this website to show experiences and projects I was successfully involved in in the past few years.
My goal is to always deliver as much as possible to help designed products to succeed on the market with the use of innovation, strategy, branding, design consultations and manufacturing knowledge.

Enjoy

| NEWS _ I was proud to be part of

20.09.2017 _ Staropramen has a new mug
It was a big pleasure to design a new mug for Staropramen. In the end we have ended up with a family of two versions, standard and premium, both in 0.5l and 0.33l

Agency: Cocoon Group

Photo: Staropramen

20.12.2016 _ A little update from my work in LEGO part 2
An example of packaging where we have decreased the production and packing price on half compare to predecessor.

Company: LEGO System A/S

15.10.2016 _ Staropramen crate
During the redesign of visual identity for Staropramen we looked into crate redesign too.

Agency: Cocoon Group

5.9.2016 _ A little update from my work in LEGO part 1
Just an example of work that I was part of. Promotional packaging for LEGO Classic brand.

Company: LEGO System A/S

20.4.2016 _ Package Unlimited - judge of a competition
Young package is a competition for design universities and high schools. This year the name was Package Unlimited, where the students should design a product that will have a 2nd use after purchase - re-use.

1.3.2016 _ NEW STAROPRAMEN bottle
Staropramen just launch globally a new bottle for Staropramen export. I am humble that I could design the whole portfolio for Staropramen such as 0.5l and 0.33l bottles together with new beer crates and much more. The new bottles has a new and modern design that speaks to the new generation. The main features are sharp shoulders of the bottle with emboss of waves that should represent Vltava, a river floats through Prague.

Agency: Cocoon Group

9.11.2014 _ Improvements of Tootoo
Yedoo bike for the smallest got a new facelift. We have improved the main frame, adjusted the angle of the seat tube so the bike will grow with the kid, new ergonomic design of the seat, finetune the construction of a steering bar protection and new ergonomic design of handles.

Agency: Cocoon Group

5.9.2014 _ Zolotaya Bochka PET has a small glass brother
After all what is happening in Ukraine the beer companies want to still bring to their customers newness, uniqueness and enjoyment from their favorite drink. Among these companies is also Zolotaya Bochka (Golden barrel), that release to the market a new beer glass bottle 0.5l that I was happy to be the designer of.

Agency: Cocoon Group

15.6.2014 _ New beer brand with a new bottle
An Ucrainan company Lvivske launched a new subbrand Robert Doms. This brand celebrates brew making in Vienna and Prague.

Agency: Cocoon Group

story of Robert Doms

1.4.2014 _ (Zdravá láhev) Healthy bottle will have a new cap
A company R&B Medilek "Zdrava lahev" announce a release of a new cap Cabrio.

Agency: Cocoon Group

22.2.2014 _ Scooters are out!
At last the new line-up of Yedoo scooters are out on the market! They look absolutely great I am very happy and proud I could be part of the team to make them real. Congrats to Tanguy Prevot www, Jarek Jurica www and of course to Yedoo team www!

Agency: Cocoon Group

28.9.2013 _ A new bottle for Eurona
An ecology brand of cleaning products is rebranding the packaging of refill bottles. The new, sharp, dynamic and proud bottle was launched in the beginning of September.

Agency: well, this time it was all my project ;)


20.9.2013 _ The Rémy Martin display
The Rémy Martin cognacs will be proudly displayed in new, elegant and modern stands.

Agency: Sans&Serif


5.8.2013 _ Becherovka LEMOND
I was happy to be a part of designing a new product for Becherovka LEMOND - LEMOND frozen. The task was to propose a form of the product, drinking ritual, visual and spirit of the launching party from style of kiosks, costumes, etc.

Agency: Cocoon Group Branding

youtube




25.8.2013 _ Prodal spirits update their portfolio
The Romanian brand Prodal lanched two new bottles for Saniuta and Drobeta. With these new designs they have redesigned the segment of spirits of their portfolio.

Agency: Cocoon Group Branding


1.8.2013 _ A new bottle for Fruvita juices
A Fruvita brand Hello! released new bottle packaging in Serbia.

Agency: Cocoon Group Branding


1.5.2013 _ A rich month in Ukraine
The two Ukrainian beer brands Lvivske and Zolotaya bochka are releasing new 1l PET bottles that was designed with the support of design team at Cocoon Group.

Agency: Cocoon Group Branding


14.2.2013 _ Award for 2N router!
A little late but at least I have found out that 2N router was awarded by the Czech Trade with an "Export award". It is a special award for implementation of design in production.

"Zajímavostí je, že 2N Telekomunikace pracovaly na designu routeru poprvé s designérskou agenturou Cocoon a hned premiérová spolupráce přinesla vítězství v soutěži."
Tomáš Kotiš, marketingový produkt manažer

industrial
1.9.2012 _ New Yedoo Scooters
The new Yedoo Scooters have been introduced on Interbike 2012 and on Design blok 2012 in Prague

Agency: Cocoon Group Branding

project info


5.6.2012 _ Ožujsko won!
Ožujsko 0.33l bottle won The overall best packaging design in Croatia 2012!

Agency: Cocoon Group Branding

Cocoon Group announcement
pivnica.net
Cropak
project info


2.3.2012 _ release of 2N router
The new design of routers for 2N communication company are on the market.

Agency: Cocoon Group Branding

2N websites
project info



20.2.2012 _ New Crocodille fridges
Crocodille introduces new fridges and new visual identity "the green frame" during exhibition in Paris

Agency: Cocoon Group Branding

crocodille's news
project Crocodille fridges info
project Crocodille exhibition stand info